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Business Plans As Game Plans


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During the nine years I was CEO of Merritt Publishing, we faced a wider variety of challenges than I could have imagined, and I draw upon my experiences throughout the book. I needed wisdom and luck, but also accurate data and definitive analyses to make good decisions for the company. Because I couldn’t find the diagnostic tools I needed to chart the best course for my company, I created them as I went along. I was able to double my company’s revenues and improve profitability by an even greater factor during my tenure. The tools in this book will help you lead your company from your business plan to your game plan. The worksheets and exercises provide you with the kind of critical data you need to run your business successfully. They’ll help you find the answers you need to:

• Shift the corporate culture so employees are more accountable for their job performance.
• Better measure those areas that drive your business.
• Create an infrastructure that supports growth.
• Know what you need to grow your company: more capital, more people, or new products.
  • 66 Units in Stock

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This product was added to our catalog on Monday 29 March, 2010.

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