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The 22 Immutable Laws Of Marketing


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Billions of dollars have been wasted on marketing programs that couldn't possibly work, no matter how clever or brilliant. Or how big the budgets.

Many manages assume that a well-desinged, well-executed, well-financed marketing program will work. It's not necessarily so. And don't have to look further thatn IBM, Generat Motors, and Sears, Roebuck to find examples.

In our ebook we have analyzed marketing principles in some detail.We have developed strategic models of the marketing process, including a physical model of the human mind, which we helped popularized under the concept of "positioning." We also deveoped a military model of the marketplace, which asigns companies and brands to either defensive, offensive, flanking, or guerrila modes of marketing warfare.

Number of Pages: 144
  • 90 Units in Stock

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This product was added to our catalog on Friday 01 October, 2010.

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